Today's lesson is not an easy one to master but, with practice, you'll become better and better.
The core to this lesson is to remember our last lesson: always make sure you're focusing on adding value over making commissions. Building a brand as a credible, expert source and developing relationships with your followers will ALWAYS be more valuable than a few one-off $30 affiliate commissions.
Here's a tip though: if you have a choice to direct your followers to a paid resource that makes you an affiliate commission, but there's a free resource that teaches them just as much and works just as well, refer them to the free resource. Yes, you're going to miss out on some affiliate commissions but, again, it's much more valuable to build your relationship than anything else.
So as you develop highly valuable, powerful content that truly adds to your followers' lives don't forget to refer them to helpful resources whenever you can. But follow these rules:
1) Don't overdo it. Not every article or email needs an affiliate link in it.
2) Always refer to free resources as long as they're as good as the paid options.
3) Don't refer any of your followers to something just for the commission.
Also, you should try the products you're recommending to make sure they're of value before you recommend them. People ask me about this all of the time and if you haven't tried it, there's no way for you to know whether or not it's of any value.
And THAT is why posting a link and driving traffic through it isn't a valid business model in affiliate marketing. You're not adding any value and the person doesn't have any idea who you are! Create value, build trust, and the sales will come.
There are just a couple of lessons remaining. I hope you're still finding them valuable, and I hope you're still opening and reading through each one of them the day they arrive. Even if you're overloaded right now, trust me when I say all of this will be unbelievably valuable to you over the coming weeks, months and years.
Next lesson we're going to talk about earning traffic, which is arguably the most important aspect of running a successful internet marketing business. Keep an eye out for it and I'll talk to you again in a couple of days.
See you again in my next post.
The core to this lesson is to remember our last lesson: always make sure you're focusing on adding value over making commissions. Building a brand as a credible, expert source and developing relationships with your followers will ALWAYS be more valuable than a few one-off $30 affiliate commissions.
Pitch A Companion Product
As you create content, opportunities to pitch a companion product will arise. For example, if I'm teaching a lesson on niche research and I point you toward the industry's best, absolute hands-down most valuable keyword tool then you're very likely to buy it (given my lesson on niche research is eye opening and extremely helpful).Here's a tip though: if you have a choice to direct your followers to a paid resource that makes you an affiliate commission, but there's a free resource that teaches them just as much and works just as well, refer them to the free resource. Yes, you're going to miss out on some affiliate commissions but, again, it's much more valuable to build your relationship than anything else.
List You Unsubscribed From In The Past?
Over time you'll have longer lasting, MUCH more profitable subscribers on your list following these strategies than any other. Think about how many lists you've unsubscribed from in the past. You unsubscribe when they stop adding value, and that company will likely never sell you anything again.So as you develop highly valuable, powerful content that truly adds to your followers' lives don't forget to refer them to helpful resources whenever you can. But follow these rules:
1) Don't overdo it. Not every article or email needs an affiliate link in it.
2) Always refer to free resources as long as they're as good as the paid options.
3) Don't refer any of your followers to something just for the commission.
Also, you should try the products you're recommending to make sure they're of value before you recommend them. People ask me about this all of the time and if you haven't tried it, there's no way for you to know whether or not it's of any value.
Focus On Your Content
Focus on your content, but link to great tools and resources here and there. If your content is valuable and helpful, your followers will view you as a credible source and trust any recommendation you give them.And THAT is why posting a link and driving traffic through it isn't a valid business model in affiliate marketing. You're not adding any value and the person doesn't have any idea who you are! Create value, build trust, and the sales will come.
There are just a couple of lessons remaining. I hope you're still finding them valuable, and I hope you're still opening and reading through each one of them the day they arrive. Even if you're overloaded right now, trust me when I say all of this will be unbelievably valuable to you over the coming weeks, months and years.
Next Lesson?
Next lesson we're going to talk about earning traffic, which is arguably the most important aspect of running a successful internet marketing business. Keep an eye out for it and I'll talk to you again in a couple of days.See you again in my next post.
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