Earning Traffic

NOW we're getting into some deep stuff. I'm going to hit some high-level concepts in this post and also refer you to some resources. If I typed up everything there is to know about generating traffic, grown men would start crying by the end of this email. It's some heavy stuff.

Just like everything else, you'll perfect it with practice over time. There are A LOT of different ways to generate traffic and learning them all will take months or years. The good news is you only have to be really good at one or two to make a living in this industry.

I want to start by addressing an extremely important topic: using paid traffic.

If someone is instructing you to use paid traffic before your internet marketing business is profitable they might as well be telling you to set your money on fire.

Everybody in this industry learns from the mistakes they make early on You will too - it's part of the process. We'll talk about how to minimize that trial and error process in our next lesson, but for now understand that you can pay hard-earned money to learn these lessons, or you can learn them while getting free traffic.

There are multiple ways to get free traffic. The most well known are probably search engine optimization (SEO) which is where you get your site ranked at the top of the search engines, video marketing, article marketing, forum marketing, etc...

SEO is my preferred method of traffic but it definitely requires a long-term strategy. It's evolved a lot over the years and there's a HUGE amount of outdated information being taught out there. Essentially, the practice of search engine optimization is doing your best to show Google and other search engines that your website is more relevant for a particular term than all of the other websites on the internet.

I'm going to link you to a very good walkthrough from that same program you created a free account with a few days ago.

This lesson will give you a comprehensive understanding of SEO basics and show you how to set your website up for search engine rankings. It's a lot of information, but mastering this is a golden key in internet marketing.

So that's SEO which is a great long-term source of traffic, but what about the short term? Well my two favorites have always been video marketing and forum marketing.

Video marketing will be uncomfortable at first, but you'll get better and better as time goes on. This is content just like anything else, so you should be using it to teach lessons, answer questions, etc...

Make sure the information you're giving is as high quality as possible and link back to a relevant blog post or directly to your homepage in the video description.

Now my other favorite: forum marketing. This is where you find conversations on forums that are relevant to a blog post you've written and contribute to the conversation based on what you said in that blog post.

You need to make sure to do this correctly otherwise it just comes across as spammy, hurts your reputation, and gets you ZERO traffic. 

Let me give you an example:

You find a conversation on a forum about improving your golf swing. You've written a blog post about enhancing your golf swing that's packed with valuable content, so you would reply to that forum thread giving one or two tips from your blog post (a couple of the most helpful to hook the reader) and then say, "I have six more tips in this post on my blog. Feel free to check them out and comment if you have any questions." And link "this post" back to your blog.

This way you're contributing to the community by adding valuable content which hooks the readers and demonstrates your expertise/credibility, then leading them back to your blog where they hopefully opt-in to your email list so you can keep in touch with them and build a valuable relationship over time.

Do you see how it's all beginning to connect now? I could have talked about traffic earlier, but first you have to lay your foundation of having a website setup, creating high quality content, incentivizing opt-ins, and tracking your visitors' behavior to optimize your site over time.

If you do all of this right you could be making a very good living on the internet after you practice the cycle a few times.

So once again I've thrown a ton of information at you, but here's the summary:

1) Don't pay for traffic early on. You'll be wasting your money.
2) Start learning and perfecting SEO as a long-term traffic strategy.
3) In the short-term use video marketing and forum marketing to generate traffic.
4) Don't be afraid of video marketing. You'll get better over time.
5) Don't spam forums. Contribute great content and tease them back to your site for more.

There's a lot more to know about generating traffic in this industry, but for now this is a very good start and more than you'll need. Traffic is the lifeblood of your internet marketing business so don't take it lightly. Practice it over time and you'll determine your own income if combined with the other lessons I've given you.

That's today's lesson, and we only have one more left! My hope is that you can look back on what you knew 10-12 days ago and what you've learned in these lessons and see a HUGE difference in your understanding of this industry. If you're overwhelmed, just re-read them from time-to-time and I guarantee they'll have a positive impact on your internet marketing career.

I can only give you the information. What you do with it is up to you.

Okay then! I'll talk to you again in a couple of days to finish off the SIMPLE7 and send you on your way!

Talk to you then,

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